It is still the case that B2B Buyers are not receiving the find, choose and buy experiences that they need and expect. As the below infographic from Digital Commerce 360 / Avionos states “findability and consistent experiences across channels remain key factors in keeping buyers happy and earning long-term loyalty” The problem areas of product […]
Don’t forget the Data! Read More »
This article was spotted and shared by an admired contact. On the face of it it is a fairly standard ‘yup, so what’ article about the value of Digital Transformation however if you look deeper it is highlighting a number of less well advocated points and pointing to a delivery approach that stands significantly more
Long term vision in short value cycles equals continuous AND widespread benefit Read More »
High quality product data and content. At pace and scale. Cost effectively. Somewhat of an elusive holy grail in delivering a great online experience that is more important now than ever. For many we are stuck providing the experience we think we are ABLE to rather than the one we know customers NEED but it’s
Product data strategy is a customer love story Read More »
Read the full Forrester 2021 Predictions (EMEA) report here Technology : Businesses will want to exit 2020 with pace and energy and rediscover their form as quickly as possible. That technology will enable this is no surprise, however in the face of reduced resources and budget will we really eschew traditional approaches to technology to
In these times of substantial, accelerated change and increased dependency on digital capability it was fascinating to see and review this Episerver report focusing on the B2B Digital Experience, and digitisation more broadly. The full report is below followed by a summary of the points that caught our eye and our perspective on what we
Learn more about the initiative here Business Management and Analytics tools here Can you help spread the word please : We are offering FREE business support and access to business management & analytics software during the pandemic. I am partnering with Raptech Solutions to offer business support services and access to business
FREE Business Support PLUS Access to Business Management & Analytics Tools until July Read More »
Latest in my series of hopefully useful posts and shares related to responding to the times that we are in. A number of businesses are taking stock of their operations, strategy and priorities either out of necessity or because somewhat surprisingly the current situation has enabled it. Is that you or your business? Have you
Sustainable jobs that are available to many, ‘shovel ready’ projects, better return on investment AND progress tackling climate change. This will undoubtedly be an investment led recovery and this report tapped a significant range of influential opinions globally and has received widespread coverage so lets hope this is where the investment goes. On account of
A great article covering a broad perspective on digital transformation (in the real sense of ‘transformation’ and not the operations online = digital transformation sense). Also some great resources from the authors and their connections. Props to Forbes for this. The fundamental takeaway for me is that an incremental approach doesn’t cut it anymore, if
Even in challenging times its good to be challenged Read More »
… the outcome the CUSTOMER is trying to achieve. Original article, company page and other insight here Friday Musings : Who’s job was it to spend all that money making it harder for customers to do what we want them to? There is a lot of talk and focus, now and always, about multi-channel
Simplify customer experience so that it is ruthlessly focused on… Read More »
